Sustainability is a complex topic with no straightforward answers. It was difficult to find trustworthy sources of information online that were non-preachy, simple, and exciting to read. There was also a need to brand sustainability and make it visually appealing to the younger generation.

Since the conversation around sustainability was picking up steam in India, there was a strong need for a trusted information source that could bridge the gap between C-suite talks and consumer interests. KISS became the go-to place for information that was relevant and to the point with a tone of voice that was witty, easy-going, and humorous.

My team of three women and I ideated, researched, and wrote the content for Instagram using a mix of carousel, Reels, and memes. In less than two years, KISS had a following of 5000+ Millennials and Gen-Z’ers on Instagram with zero paid marketing, and we had over 20,000 per post impressions. KISS was also featured in numerous Instagram pages and interviews including CNBC-TV18, 200 Million Artisans, The Sustainability Journey podcast on Spotify, Sirohi, The R Collective, and The Green Maven. We received amazing feedback on how users loved our straightforward approach and how our insightful posts were making them rethink their buying choices in India.