Qualitative reasoning aside, there are decent examples of how companies have achieved profitability by seeing sustainability as a core business strategy. One example is of Sekem, an Egyptian company built on the values of ecology. Started in 1977 by Dr. Ibrahim Abouleish, Sekem proved to the world that sustainable agriculture is possible even in a desert, and continues to uphold its values and commitment to sustainable development.

The way we communicate sustainability dictates how the reader perceives it. The reader could be an investor, a government official, a businessman, a philanthropist, or a consumer. Every single person has their own perceptions and belief systems around what sustainability means.

It’s imperative that businesses start building a strong work culture that prioritizes things beyond their balance sheet and shareholder interests. In fact, these are also companies that will, undoubtedly, stay in business for the next 100 years while providing consistent returns to their investors.

“Sustainable business practices haven’t just been a distraction (bad), nor a dodge of hard, controversial work (sinister), nor even intentionally duplicitous (corrupt). The approach has been evil because it represents complicity.”

How to create a brand story for your climate tech company.

Any business leader who intrinsically understands the value and the true meaning of sustainability automatically embeds it in his company's DNA. It becomes easier to do ESG reporting if your company culture fits in with the values of sustainability.

Nature-Based Solutions have the potential to mitigate up to 1/3rd of global emissions. Restoration and protection of forests, grasslands, wetlands, and peatlands can remove 13 - 15.5 GtCO2e emissions annually.