Mansi Shah is a positioning strategist and partnership-builder for high-quality brands committed to improving the planet and human health.

She was part of the founding team at Hemp Fabric Lab, the textile arm of Bombay Hemp Company (BoHECO), India’s first cannabis startup, which paved the way for the hemp industry in India with early investment from Mr. Ratan Tata and Mr. Rajan Anandan. She led business development and digital marketing, scaling the brand to nearly $500K in revenue with a $1500 marketing budget, driven largely by organic growth in two years. The website ranked #1 on Google within six months without paid ads. She also helped BoHECO market and sell its other products like CBD oils, hemp protein powder, and hemp clothing at pop-up events in Bombay.

She is the founder of Keep It Sustainable Stupid (KISS), a media brand educating the public about sustainability. Mansi’s work has been featured in the Ministry of Hemp (USA), CNBC-TV18 (India), The Sustainability Journey Podcast (Europe & Africa), Kode 21 (The Netherlands), The R Collective (Hong Kong), and The Voice of Gen-C (India), discussing behaviour change and marketing of sustainability.

She has consulted sustainability leaders at organizations including Anheuser-Busch InBev (India) and Nest Artisans (New York), and worked across premium wellness, food, and fashion businesses. She also hosted one of India’s first premium and niche sustainability events with Olive Bar&Kitchen in Mumbai with its head chef, Rishim Sachdeva of Tendril Kitchen (London), to promote healthy living.

Her work is focused on one outcome: making sustainable brands profitable, desirable, and investable with clear brand positioning. She is against greenwashing and abhors any communication that makes sustainability preachy and boring.

Currently based in India. Working globally.

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